For Columbus businesses, institutions, organizations, and citizens, Columbus Media Enterprises is the only media company focused exclusively on targeted and diversified print and e-based communications for local audiences. While other media companies offer broad, generic, mass-appeal approaches to reaching the Columbus market, CME's strategy of targeting and appealing to specific groups through vertical channels actively recognizes and respects Columbus' diversity and inclusiveness. Through both print- and e-based media, CME creates easy and welcoming gateways to Columbus life principally by grouping and connecting readers to communities of people like themselves. When they "see themselves in the picture" as they interact with CME products, readers and e-visitors become more engaged, invested, responsive, and participatory.